Product Labels | Print Marketing wyINDEED and Wes Yohey

Retail Product Labels

The second re-design of the Ace Hardware private labels, all vendors were required to apply Ace branding updates to all product labels and packaging. Laid out to our own label die shapes and submitted the adhesive label graphics for the 48-SKU line.

UnionTools, Columbus, Ohio, 2001 & 2004

A product label for a retail hand sanitizer product

Retail Product Labels

Product label design and layout for a hand sanitizer product for listing on Amazon.

AquaScience, Columbus, Ohio, 2020

A retail product label displaying a lawn tractor accessory

Retail Product Labels | Print Marketing

With a looming spring seasonal shipping deadline, for seven weeks, we followed a weekly pattern of submitting a fully constructed empty corrogute package with custom large format overlays overnighted to the Craftsman marketing teams, they analyzed it and returned the desired changes. I would apply the edits and repeat.

OhioSteel Industries, Columbus, Ohio, 2008

Retail Product Labels | Print Marketing

Design, layout, photography, and image editing for a private label project.

OhioSteel Industries, Columbus, Ohio, 2008

Retail Product Labels | Print Marketing

In a significant re-branding of our 300+ SKU name-brand product line, laid out the graphics and prepared the files for print. The adhesive labels needed to be UV-safe and waterproof in case of outdoor placement. Fun fact, left in a rental car after work for the press check in Hagerstown, Maryland. Four hours later on the dark mountain freeways of West Virginia, took out a deer that totaled the car. Made it to a hotel at the next exit with various parts dangling from the car and a friendly truck driver following me to make sure I made it OK. Rental agency got me a new one and still made the press check.

UnionTools, Columbus, Ohio, 2001

Image Editing

Product Labels | Print Marketing

Establishing a new branding standard for a new retail line of products, photo edited two stock images for this final look.

AquaScience, Columbus, Ohio, 2020

Product Labels | Print Marketing

Establishing a new branding standard for an existing industrial line of products.

Telesis Technologies, Circleville, Ohio, 2018

A window sticker graphic for a shopping mall

Retail Window Graphic Label | Print Marketing

A retail window graphic label designed for an App coding company to promote their services in the Crocker Park Shopping Mall with participating shops.

We Build Apps, Cleveland, Ohio, 2019

Retail product shelving information cards

Retail Product Information Shelf Cards | Print Marketing

Working within Sears brand guidelines, laid out retail shelf information cards for nationnal distribution.

UnionTools, Columbus, Ohio, 2001

Computer Graphics

Retail Product Label

Design, layout and illustration of a product label for a promotional candle.

Libby's Candles, Owensville, Ohio, 2022

Retail Product Label

Design, layout and illustration of a retail product label for a hand sanitizer.

AquaScience, Columbus, Ohio, 2020

Retail Product Label

Design and layout of a retail product labels for a proposed line of private-label lawn and garden products.

UnionTools, Columbus, Ohio, 2003

Retail Product Label

Design and layout of a retail product labels for a proposed line of private-label lawn and garden products.

UnionTools, Columbus, Ohio, 2003