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An illustration of three dimensional gears with compact discs on top

614.330.0983

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  Wes Yohey

wyINDEED | Wes Yohey

614.330.0983


An illustration of three dimensional gears with compact discs on top

Copywriting | Creative Content

These are just a few samples of copywriting projects I've worked on over the years. While I won't be winning any Pulizer's soon, I have written copy for a wide range of mediums, including, websites, catalogs, technical manuals, blogs, product labels, presentations, and more, and in a wide ranging variety of industries. From light-hearted content about dogs and pets to technical white papers and blog posts concerning the finer points of laser marking steel or grinding a silicon computer disk.

Often the copywriting content is a collaborative effort. Depending on the industry and my experience within it, I've worked with engineers and product specialists to ensure technical accuracy, sales staff to highlight company and/or product strengths, as well as business owners and corporate executives as a consultant for overall communication strategies and establishing search engine marketing messaging, styles, and guidelines.

Combined with extensive corporate and product marketing experience, my advanced abilities in search engine optimization provides rapid efficiency in content creation.




A website page for an industrial manufacturer

Copywriting | Technical Manufacturing Website

Copywriting for this industrial manufacturing website was written for national and international business consumption including highly technical product descriptions and capabilities as well as competent knowledge of the metallurgy finishing process within the aerodynamics, electronic, energy, and manufacturing, to name a few.

Additionally, photography, videography, video production, and other marketing elements were also optimized and uploaded to the GoDaddy Sitebuilder platform I had previously rebranded and reconstructed.

Roto Tech, Dayton, Ohio, 2020


Optimized website copywriting has achieved numerous national #1 and page-1 results for desired keywords in generic, video, and image search results with added traffic generated in international markets. Website page has also achieved a Google preferred content placement at the top of page one for a desired keyword.

A website page for an exit sign manufacturer

Copywriting | Manufacturing Website

Nothing too fancy in emergency lighting. Copywriting was limited to generic technical product descriptions, features, and benefits for a wide distributor customer base.

The LED lighting transition and interior and exterior product line extensions provided an opportunity for added consumer and retail audience focused copywriting.

BEST Lighting Products, Pataskala, Ohio, 2015


 
A website page for an industrial manufacturer

Copywriting | Manufacturing Website

Copywriting for this industrial manufacturing website was written for national and international business consumption. This included highly technical product descriptions and capabilities of two distinct product lines. With a familiar customer base of aerodynamics, electronics, energy, and manufacturing, I also needed a general understanding of both product line working process and technical applications.

Copywriting, as well as video, blog, and other marketing content was optimized for optimal generic search engine results.

Telesis Technologies, Circleville, Ohio, 2017



Screenshot of a website design for a commercial moving company

Copywriting | Services Industry Website

In a competitive industry, copywriting for this website was created for regional consumer and business audiences. Working within a small budget, copywriting and other optimized content was able to achieve premium Google Maps placement and provided this small business a steady lead and income generating stream without billed Search Engine Optimization services.

Precise Moving Services, Columbus, Ohio, 2019


Copywriting and other optimized marketing content achieved Google Maps placement in under two years and eliminated business advertising costs.

 
Screen shot of a commercial childcare center website design

Copywriting | Childcare Services Website

Copywriting and other marketing content for this commercial HTML childcare center website was optimized for a regional consumer audience. Working with a small budget, this website achieved premium map rankings in less than two years for generic terms without a billed search engine optimization services program.

Eden Academy ChildCare, Cleveland, Ohio, 2020


Copywriting and optimized content achieved map placement within two years of launch within their region without an SEO program.

 
Screenshot of the Homestead Dogs website design

Copywriting | Dog Training Industry

Rebranding after a business name change, this concept-to-completion commercial Wordpress content management system website is designed for a regional consumer market with a desire to increase regional market size.

Search engine optimization services included optimized copywriting and other marketing content in addition to a fun pet blog section that also increased visitor interest and interaction.

Homestead Dogs, Delaware, Ohio, 2019


Search engine optimization copywriting efforts have achieved consistent sales generation in an increasing regional market. "...we are super busy!"


Promotional flyer displaying a new laser enclosure product for an industrial manufacturer

Copywriting | Sell Sheet

Copywriting for this industrial manufacturing sellsheet was written for the European market and was also translated to serve as a PowerPoint® presentation slide in our overseas satellite offices. This included a highly technical product description and capabilities section as well as marketing copy.

Telesis Technologies, Columbus, Ohio, 2018


 
An image showing the cover of an emergency lighting manufacturer catalog with the BEST Lighting logo

Copywriting | Product Catalog

Concept-to-completion internal production of an industrial manufacturer product catalog included technical copywriting for a national business audience.

BEST Lighting Products, Pataskala, Ohio, 2015


 
A new sell sheet design for an industrial manufacturer

Copywriting | Product Sell Sheet

Copywriting for this industrial manufacturing product sellsheets were written for national and international business consumption. This included highly technical product descriptions and capabilities of two distinct product lines and applicable sub-categories.

A general understanding of both product line working processes and technical applications were required. Collaborated with engineering to ensure technical accuracy and sales for industry standards.

Telesis Technologies, Circleville, Ohio, 2017


 

An industrial manufacturer product catalog design

Copywriting | Product Catalog

Copywriting for an industrial manufacturing product catalog was intended for an international business audience and included technical copy covering product internal processes and capabilities and the interactions with a wide variety of substrates and environments.

Telesis Technologies, Circleville, Ohio, 2017


 
Screenshot of a retail ecommerce website design

Copywriting | HTML Website Design

Lawn and Garden ecommerce copywriting included expanded and optimized manufacturer product marketing copy combined with other optimized content for a national consumer customer base. Other copywriting efforts included press releases, email marketing, advertising, and blog content.

LawnZenGarden, Columbus, Ohio, 2014


 

wyINDEED | Wes Yohey
5835 Privilege Drive
Columbus, Ohio 43026
614.330.0983

HOMECONTACTLINKSABOUT

WEBSITE DESIGNHTML Website DesignCMS Website DesignSearch Engine OptimizationSearch Engine Marketing
PRINT MARKETINGCatalogsBrochuresSpec & Tech SheetsInteractive PDF FormsPackagingLabels
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Wes Yohey
5835 Privilege Drive
Hilliard, Ohio 43026

614.330.0983


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