About wyINDEED & Wes Yohey | Digital Marketing Freelance & Consulting

Seems every position I've worked in over the past 35 years has been a stepping stone to my own digital marketing consulting business.

My high school grocery job introduced me to the retail industry and, well, work.

Post high school, along with my newly aquired ball-n-chain, my father helped us start a commercial cleaning service. Growing to nearly 20 employees, this provided valuable insight to the challenges for small businesses (particularly bookkeeping!).

Working through a technical degree in the printing industry, I first worked in a couple shipping and logistics positions before getting my first marketing position as a Graphic Artist. This position provided a wide variety of sales and marketing projects while expanding my retail industry experience, working with some of the country's largest retail chains.

I also got my first taste of web technology here. Working on one of the first content management systems, I updated the company web site with various updates and announcements. At the same time, I worked with Home Depot, Ace, Sears and others to organize product data and imagery for their first internet retail sites.

Following this position, I worked at a large printing company, expanding my printing industry knowledge and providing a unique perspective on print media design.

After that, I landed a spot at another lawn and garden manufacturer, but was coming to the realization that print marketing was becoming secondary to the emerging web marketing. Given the volatile job market, I set about learning some web technologies... and none too soon.

Laid off a month before the financial crisis, I launched Blue-Collar Graphics as a Print Marketing and Creative Services company to keep some money coming in. Soon after, I'd learned enough web technology to launch a company website complete with Javascript and PHP. This was followed soon after by a site I developed and donated to a local Catholic Church.

Now with a few dozen websites under my belt and a change in heart in the business name, combined with a solid print marketing background, I can provide a comprehensive sales and marketing package to a wide range of businesses and industries that is surprising economical.