Photography and Photo Editing | wyINDEED

Two different super imposed views of a marking laser with a new product feature

Product Photography & Image Editing

In this dual photograph, we were highlighting a new product illumination feature. Due to clean-room production and safety requirements, each laser product emerged from production with a label affixed on all four exposed sides of the head, including two on the front and two additional labels on top of the black base. I had to digitally remove each of these labels for all our marketing efforts.

Telesis Technologies, Circleville, Ohio, 2018

Presentations

Product Photography & Image Editing

Working within the John Deere design specifications, laid out the product label and displayer graphics for this photograph taken in our national warehouse in Louisville, Kentucky for a proposed private label presentation.

UnionTools, Columbus, Ohio, 2003

A photograph of a prototype retail wheelbarrow product

Product Photography & Image Editing

This was one of a series of photographs taken in our warehouse in Lexington, Kentucky highlighting our new steel handles displayed on a variety of existing tray and wheel combinations. These photographs appeared in corporate presentations as well as product brochures, signage, and catalogs.

UnionTools, Columbus, Ohio, 2002

A Craftsman label diplaying a photograph of a lawn tractor lifted by a steel lift

Product Photography & Image Editing

After production had fabricated the prototype model, we made arrangements with a local Sears mall store for a morning photo shoot to photograph our product on a variety of new lawn and garden tractors and mowers that were displayed in the store prior to store opening. These photographs were taken early in the product development process. Labeling, engineering, packaging, and the product itself was very fluid and compounded by the product's obvious liability issues. After the original photographs were taken, I had to later edit the product photographs to add a 3' safety bar, changed the plastic handle grip to foam, and the support arms changed color twice.

Ohio Steel Industries, Columbus, Ohio, 2007

An illuminated ring attached to a laser lens in a dark room

Product Photography & Image Editing

The main photograph in this superimposed image was taken in a traditionally lit room, but photo edited the image to appear dark to highlight the new illumination feature. This photograph was featured on the cover of a product catalog as well as a trade show booth sign for the European market.

Telesis Technologies, Circleville, Ohio, 2018

Professional photograph of an indoor recessed lighting fixture

Product Photography & Image Editing

This is one of a series of product photographs for the launch of a new industrial lighting products for use on digital, presentation, packaging, and print marketing purposes.

BEST Lighting Products, Pataskala, Ohio, 2014

Professional photograph of an outdoor lighting fixture

Product Photography & Image Editing

This is one photograph of a new 24-SKU line of exterior lighting products. While we inked a private label brand with a regional distributor, we also developed a non-branded line for our own sales efforts. These photographs appeared in product technical sheets, brochures, catalogs, online, and on packaging for three different companies.

BEST Lighting Products, Pataskala, Ohio, 2015

Professional photograph of an exit sign light fixture

Product Photography & Image Editing

One of dozens of photographs taken and cleaned for the base line of emergency and commodity electrical products for all marketing, sales and other product development purposes.

BEST Lighting Products, Pataskala, Ohio, 2015

Before and after image showing a photo-manipulated renovated building exterior

Image Editing

Before and after images displaying Photoshop^® work to convert a car service station to a neighborhood tavern for use in a property promotional pamphlet.

RZ Realty, Columbus, Ohio, 2018

Image Editing

Brochures

Product Photography

Under the direction of a new General Manager, we planned on a significant marketing push by booking our first booth at the National Hardware Trade Show. In addition to a couple new products, we also wanted a new product catalog and large format signs for the booth. For these product photographs, I tutored two college interns in product photography while I cleaned the images and managed vendor communications.

OhioSteel Industries, Columbus, Ohio, 2008

Product Photography

I worked on one private label development project for Sears at a different manufacturer that raised my eyebrows from a loyal consumer perspective. I'd been a generational Craftsman tool buyer. My workbench still has Craftsman tools my Grandfather purchased. This proposed private label product was dressed down to meet a marketing pricing target instead of upholding Craftman quality...which was really disappointing, personally.

OhioSteel Industries, Columbus, Ohio, 2008

Product Photography

Product photography and cleaning of 18-SKU line of commercial lasers. Each laser product is constructed in a clean room and incrementally affixed throughout the assembly process with a handful of warning and operation labels before exiting the assembly area. Constructing just a shell for photography purposes was not an option. For clean marketing photographs, I had to digitally remove up to seven labels on each product.

Telesis Technologies, Circleville, Ohio, 2018

Professional photograph of a dot peen marker

Product Photography

Product photography and cleaning of 34-SKU line of commercial dot peen markers. While this product line didn't have all the cumbersome adhesive labels, they couldn't pose without support.

Telesis Technologies, Circleville, Ohio, 2018

Picture of a retail striking tool displayer

Product Photography

A lot of work in this photograph. Photographed in our Lexington, Kentucky warehouse, after gathering all the products from inventory, cleaned all the products and affixed the newly designed and branded labels and rack sign printed from the corporate office.

UnionTools, Columbus, Ohio, 2002

Photography

In addition to shooting and cleaning the image, I also designed the label graphics for the product line which was affixed to this product for the photograph.

OhioSteel Industries, Columbus, Ohio, 2008